Activate, the pioneering active gaming facility that has taken North America and the Middle East by storm, is now setting its sights on the DACH region, encompassing Germany, Austria, and Switzerland. This expansion, facilitated through strategic partnerships with VRex Entertainment and Sounds Fun Entertainment, signifies a bold move to introduce a unique blend of physical activity and gaming to Central Europe. With over 30 locations already established in North America and a flagship store in Dubai, Activate's foray into the DACH region is poised to redefine the entertainment landscape.
The company's innovative approach, which merges the digital and physical realms to promote a healthier lifestyle, has garnered widespread acclaim. Adam Schmidt, CEO and founder of Activate, highlights the expansion as a pivotal moment in the company's mission to revolutionize entertainment globally. The ambitious plan includes opening four locations in the first year, followed by five annually until 2029, starting with a German location in Q2 of 2025.
VRex Entertainment, a key partner in this venture, was drawn to Activate after a viral showcase of its Mega Grid game room. Christian Ebster, Co-Founder of VRex Entertainment, expressed excitement about transforming the DACH region into a hub for immersive entertainment. Similarly, Sounds Fun Entertainment, known for Breakout Escape Rooms, brings valuable expertise to the table, having collaborated with Activate since 2019 to introduce the concept to the U.S. market.
This expansion is more than a business strategy; it represents a cultural shift towards interactive entertainment that combats sedentary lifestyles. As Activate prepares to launch in Europe, the industry watches closely, anticipating the impact of this innovative model on the region's diverse entertainment scene. With plans for 200 global openings, Activate's journey is a testament to the evolving intersection of technology and physical activity in entertainment. For more details, visit https://playactivate.com.
