Alsco Uniforms has announced a new partnership with the Houston Rockets, marking its seventh NBA Mop Crew sponsorship and reinforcing its commitment to cleanliness and safety in professional sports venues. Starting from the 2024-2025 season, Alsco will outfit the Rockets' Mop Crew in branded uniforms and supply branded mops for use during home games at the Toyota Center, ensuring the court remains clean and safe for players.
This partnership not only enhances Alsco's visibility during games but also throughout the Toyota Center, showcasing the company's workwear and laundry services to a broad audience. Ben Fox, vice president of sales and marketing at Alsco Uniforms, highlighted the opportunity to demonstrate the value of cleanliness to businesses and fans alike, emphasizing the company's motto, It Pays to Keep Clean®.
Dawn Keen, vice president of corporate partnerships for the Houston Rockets, expressed pride in the collaboration, noting the prominence of Alsco's products in the arena. This partnership underscores the growing trend of service-oriented businesses integrating into the sports entertainment sector, offering a modern platform for showcasing services in high-energy environments.
Beyond the immediate benefits of brand visibility, the sponsorship shines a light on the critical role of support staff in professional sports, including those responsible for maintaining safe playing conditions. For Alsco, a company with a long history dating back to 1889, this represents an innovative approach to brand reinforcement and service demonstration.
The partnership also serves as a reminder to Houston-area businesses of Alsco's comprehensive service offerings, including laundry services, uniforms, and more. The increased visibility through the Rockets sponsorship may open new business opportunities in the region, further establishing Alsco's presence in the professional sports and local business communities.
Alsco's expanding NBA sponsorships exemplify a strategic approach for service-oriented companies seeking exposure through sports partnerships. This collaboration between Alsco Uniforms and the Houston Rockets illustrates the evolving nature of sports sponsorships, blending entertainment with essential business services and highlighting the importance of behind-the-scenes operations in the success of professional sports events.
