In an innovative approach to highlight digital accessibility, Bussler & Co has unveiled a billboard in Times Square that not only captures attention but also embodies the principles of accessible design. This campaign, aligned with Dyslexia Awareness Month, features a clear message urging businesses to "Make Your Site Accessible", leveraging high-contrast typography and the Comic Sans font for its readability among individuals with dyslexia.
The billboard's design, as explained by Frederik Bussler, founder and CEO of Bussler & Co, was meticulously planned to demonstrate that accessibility and compelling visual communication are not mutually exclusive. The use of blue awareness ribbons and adherence to accessible design standards serve as a practical example of how inclusivity can be integrated into marketing strategies.
Beyond its immediate visual impact, the campaign underscores Bussler & Co's expertise in digital accessibility services, including WCAG compliance audits and remediation services. These offerings are crucial for organizations aiming to meet digital accessibility standards, ensuring their online content is accessible to all users, including those with disabilities.
The initiative has sparked conversations about the importance of digital accessibility, with the billboard's message being widely shared on social media. This visibility in Times Square, a global advertising hub, amplifies the call for inclusivity in digital spaces, challenging companies to prioritize accessible design in their online presence.
Bussler & Co's campaign is a testament to the growing recognition of digital accessibility as both an ethical obligation and a legal requirement. By showcasing accessible design in such a prominent location, the firm not only promotes its services but also advocates for a more inclusive digital landscape, where accessibility is a fundamental consideration in all digital strategies.
