Flimp, a leader in employee benefits communications, has unveiled its 2023-24 Open Enrollment Case Study and Trends Report, demonstrating a significant 70% average engagement rate across various industries. This comprehensive study, analyzing campaigns from 235 employers reaching 842,000 employees, underscores the pivotal role of multimedia and mobile-friendly communication in today's diverse workplaces.
The report highlights an even higher engagement rate of 87% among first-time users of Flimp's Digital Postcards, which combine videos, benefits guides, and decision-support tools. This innovative approach has proven particularly effective in engaging remote, in-office, and field-based employees alike, showcasing the versatility and reach of digital benefits communication.
A key finding from the report is the increasing reliance on mobile devices for accessing benefits information, with mobile views rising to 19% this year. This trend is further supported by the successful integration of QR codes in physical materials, achieving a 70% engagement rate and highlighting the seamless blend of physical and digital communication channels.
Industry-specific insights reveal construction leading with a 117% engagement rate, followed by banking and financial services at 90%, and consumer products and retail at 89%. These figures not only reflect the sectors' receptiveness to digital communication but also serve as a benchmark for HR professionals aiming to optimize their benefits strategies.
Wayne Wall, CEO of Flimp, links these high engagement rates to client retention, emphasizing the importance of effective communication in fostering employee satisfaction and loyalty. The report's data, including 415,733 actions taken across campaigns and the use of 1,106 videos in 255 campaigns, illustrates the dynamic methods employed to captivate and educate employees about their benefits.
The implications of Flimp's findings are profound, offering employers actionable insights into enhancing benefits communication. In an era where the workforce is increasingly dispersed, adopting digital, mobile-friendly tools is not just beneficial but essential for maintaining high levels of engagement and ensuring employees are well-informed about their benefits options.
For more details on Flimp's innovative communication solutions, visit https://www.flimp.com. The report serves as a critical resource for organizations striving to navigate the complexities of modern benefits communication, ultimately aiding in the attraction and retention of top talent through informed and engaged employees.
