The partnership between BUGAK KIM and Stayfolio marks a significant step in integrating traditional Korean cuisine into the luxury hospitality sector. BUGAK KIM, known for its Kimbugak—a crispy seaweed snack made from a century-old family recipe—will now be offered as welcome food to guests at select Stayfolio properties. This initiative not only enhances the guest experience but also promotes Korean culinary traditions on a global platform.
BUGAK KIM's Kimbugak stands out for its historical roots and modern appeal. The recipe, passed down through generations of founder Jay Y. Kim's family, is a testament to Korea's rich culinary heritage. Moreover, the snack's 100% vegan, gluten-free, and sugar-free composition aligns with contemporary dietary trends, making it accessible to a wide audience. The inaugural location for this partnership is ADAM HANOK, a luxurious traditional Korean-style accommodation near Gyeongbokgung Palace, offering guests an authentic taste of Korea.
This collaboration reflects a growing trend in the hospitality industry towards offering authentic, locally-sourced experiences. By incorporating traditional snacks like Kimbugak into their welcome offerings, Stayfolio properties provide guests with a deeper cultural immersion from the outset. Furthermore, this partnership underscores BUGAK KIM's ambitions to expand its reach beyond South Korea, with plans to enter global markets through supermarkets, restaurants, and hotels.
The significance of this partnership extends beyond the immediate benefits to both companies. It highlights the potential for traditional foods to gain new relevance in the modern marketplace, preserving culinary heritage while adapting to contemporary tastes and dietary preferences. As BUGAK KIM prepares for its global debut, its success could inspire other traditional food producers to explore similar avenues, potentially leading to a broader revival of traditional recipes and cooking methods.
For those interested in learning more about BUGAK KIM and its products, additional information is available on their official website. This partnership between BUGAK KIM and Stayfolio not only enriches the guest experience but also serves as a bridge between Korea's culinary past and its future on the global stage.


