HR.com has taken a significant step forward in the realm of employer branding by forming a new advisory board for its State of Employer Branding 2025 study. This move is pivotal as businesses grapple with the challenges of attracting and retaining top talent in a job market that grows more competitive by the day. The advisory board, composed of seasoned professionals and thought leaders from various industries, will work in tandem with the HR Research Institute (HRRI) to forge practical strategies that HR teams can implement to enhance their employer branding efforts.
The board's expertise is set to revolutionize how companies align their culture and values with their recruitment strategies, thereby improving their appeal to high-quality candidates. Among the distinguished members are Kylie Denk from Index Exchange, Rachel Duran of Hewlett Packard Enterprise, Danica Ferrell from MetLife, Dennis Mercier at Biogen, and Marta Riggins, a strategic consultant specializing in employer brand and employee engagement. Their collective knowledge and experience are expected to provide invaluable insights into the evolving dynamics of employer branding.
Debbie McGrath, CEO and Chief Instigator at HR.com, highlighted the significance of this initiative, noting the indispensable role of a strong employer brand in today's talent market. The integration of core values into recruitment strategies not only attracts the right candidates but also ensures that the company's message resonates authentically with the desired talent pool.
The findings from this comprehensive study will be encapsulated in a detailed report, alongside a succinct two-page infographic for quick reference. Furthermore, HR.com will organize a virtual event on January 16, 2025, offering sessions led by experts in the field. This initiative is a continuation of HR.com's commitment to advancing employer branding, building on previous research such as the 'HR.com's State of Employer Branding and Recruitment Advertising 2024' report.
The HR Research Institute, under the aegis of HR.com, is renowned for its prolific and respected research output, aiding over 2 million HR professionals worldwide in making informed strategic decisions. As the job market continues to evolve, the insights from the State of Employer Branding 2025 study and its advisory board are anticipated to be a cornerstone for HR professionals striving to navigate the complexities of talent acquisition and retention.
