Goodway Group has recently been awarded the Meta Media Certification, a significant milestone that highlights the agency's proficiency in digital marketing, especially on Meta's platforms, including Facebook, Instagram, and WhatsApp. This certification is particularly noteworthy as Meta is projected to dominate the U.S. advertising landscape in 2024, with expectations to account for 21.3% of digital ad spend and 74.5% of social network ad spend, according to eMarketer forecasts.
The certification process involved meeting Meta's rigorous standards, with an impressive 73% of Goodway Group's eligible team members achieving certification. This achievement not only validates the agency's expertise but also enhances its ability to deliver superior results through its Outcome Engineering approach, utilizing Meta's advanced tools and insights for campaign optimization.
The implications of this certification are vast, given Meta's anticipated $64.63 billion in U.S. ad revenues in 2024 and its global reach of 3 billion users across its apps. Goodway Group's certified status ensures that its clients' campaigns are managed by experts capable of maximizing the platforms' potential, as evidenced by a recent case study with jewelry brand Tacori. The study showcased an 18% increase in bookings to view jewelry for purchase and a 27% decrease in CPMs, demonstrating the tangible benefits of the certification.
Stephani Estes, Chief Media Officer at Goodway Group, remarked on the certification's significance, emphasizing its role in validating the team's talent and enhancing client outcomes. This recognition not only solidifies Goodway Group's position as a leader in innovative, outcome-driven digital marketing solutions but also assures clients of the agency's capability to protect and maximize their investments in an increasingly competitive digital advertising environment.
As the digital advertising landscape continues to evolve with Meta at its core, Goodway Group's Meta Media Certification equips the agency to navigate these changes effectively. The certification is a testament to the growing importance of partnering with agencies that have certified expertise in major digital platforms, ensuring campaign success and optimal return on investment in a market dominated by Meta's influence.
