The retail media network (RMN) industry is witnessing significant growth, with US omnichannel retail media ad spend expected to hit nearly $60 billion in 2024, a 28.6% increase from the previous year, according to eMarketer. In response to this expansion, Kite Hill PR has launched 'The PR Playbook for Retail Media Networks,' a strategic guide aimed at helping brands navigate the competitive landscape with effective communication strategies.
The playbook outlines four critical steps for developing a comprehensive external communications plan. These include addressing go-to-market and launch strategies, leveraging always-on communications, prioritizing thought leadership content development, and enhancing earned media and owned events. Tiffany Guarnaccia, CEO and founder of Kite Hill PR, highlights the agency's decade-long expertise in adtech, marketing, and media businesses, positioning them as sought-after experts in media relations within this category.
This initiative comes at a pivotal time as the retail media sector evolves rapidly, with retailers increasingly integrating media networks into their business strategies. The playbook is a timely resource for marketers and communications professionals aiming to establish or strengthen their presence in this competitive space. Kite Hill PR's expansion into various tech-driven industries since its inception in 2013 has equipped the agency with a broad understanding of the interconnected nature of modern technology and media landscapes, making this guide particularly valuable.
For more information on the retail media network industry's growth, visit https://www.emarketer.com. The playbook not only serves as a strategic advantage for brands entering the RMN space but also underscores Kite Hill PR's commitment to contributing to the professional community, following their earlier release of an e-book on modern mentorship approaches.
Recognized by Forbes as a 'Top PR Agency in the US' and by the New York Observer as one of the 'Top Specialist PR Agencies,' Kite Hill PR's latest offering is poised to become an essential resource for companies looking to thrive in the burgeoning retail media network market.
