BEVEL, a grooming and personal care brand known for catering to men with curly, textured hair and melanin-rich skin, is expanding its product line with the launch of the BEVEL Trimmer SE. Available in Ulta Beauty stores and on Ulta.com starting September 2024, this new trimmer is priced at $99.95 and designed with features tailored to its target audience's needs.
The Trimmer SE is 39% lighter than BEVEL's Premium Trimmer, offering cordless operation and up to 4+ hours of battery life, making it ideal for professionals and young men alike. It includes the brand's iconic blades, designed to prevent skin irritation by repelling dirt and oil, and features the Bevel Dial™️ for precise grooming adjustments.
This launch represents BEVEL's first widespread in-store availability of a grooming device, significantly enhancing accessibility for consumers. The partnership with Ulta Beauty, which began in 2022, is part of BEVEL's strategy to reach a broader audience with its specialized products.
The introduction of the Trimmer SE at Ulta Beauty underscores the beauty industry's growing acknowledgment of the unique grooming needs of men with textured hair and melanin-rich skin. It also highlights the importance of inclusivity and representation in beauty and personal care, encouraging other brands to consider diverse customer bases more thoughtfully.
For consumers, this expansion means easier access to grooming solutions designed specifically for them, with the added benefit of in-person product testing before purchase. BEVEL's commitment to its founding principles is evident in this launch, as it continues to advocate for and provide solution-oriented products for its target audience.
