The announcement of Liquid Death's sponsorship of Brooklyn Football Club's women's franchise represents a significant milestone in the intersection of sports and innovative brand partnerships. This collaboration not only designates Liquid Death as the kit sponsor and water partner for the team but also marks the brand's first venture into professional US soccer, showcasing the evolving landscape of sports sponsorships.
The partnership will be prominently featured during the women's team's season opener against Carolina Ascent FC, with Liquid Death branding adorning the new team kits. This event is set to take place at Maimonides Park in Brooklyn, NY, offering fans a first look at the unique collaboration. Ryan Heuser, Liquid Death's senior vice president of experiential marketing, highlighted the excitement around providing recyclable, ice-cold cans of Liquid Death to fans, emphasizing the brand's commitment to sustainability and fan engagement.
Beyond kit branding, the sponsorship includes a comprehensive presence at Brooklyn FC games, with Liquid Death products available at concession stands, stadium signage, and special edition jerseys. This extensive integration into the club's identity reflects a modern approach to sports sponsorships, blending brand visibility with fan experience. Matt Rizzetta, President of Brooklyn Football Club, noted the significance of attracting innovative brands like Liquid Death to US soccer, pointing to the sport's growing global appeal.
Liquid Death's approach to marketing, characterized by its use of comedy and entertainment, along with its substantial social media following, offers Brooklyn FC an opportunity to reach a wider audience. The brand's focus on sustainability, through the use of infinitely recyclable cans and support for environmental causes, aligns with the values of many soccer fans and environmentally conscious consumers, potentially enhancing the club's connection with its community.
This partnership arrives as Brooklyn FC prepares to compete in the USL Super League, the new first division women's professional soccer league launching in August 2024. The sponsorship could play a crucial role in establishing the women's team within the competitive landscape of US professional soccer, providing both financial support and increased visibility.
For those interested in supporting the team, the new Liquid Death-branded kits are available for purchase through the official Brooklyn FC online store. More information about the club and its upcoming matches can be found at https://www.brooklynfootballclub.com.
As the US women's soccer scene continues to grow, partnerships like that between Liquid Death and Brooklyn FC may inspire future collaborations, setting new standards for brand engagement in the sport. This initiative not only benefits the teams and brands involved but also contributes to the broader development and popularity of soccer in the United States.
