As Hispanic Heritage Month commences, Emmy Award-winning journalist Mercedes Soler brings attention to the significant role radio plays in connecting with Hispanic audiences. In an exclusive interview with Noticias Newswire, Soler, co-founder of Solmart Media, shares her transition from television to radio and provides strategic insights for engaging the Hispanic demographic. Solmart Media, a network of seven Spanish-language radio stations, reaches over 1.5 million listeners in Southwest and Central Florida, showcasing radio's vast reach and influence.
The interview, enriched with dynamic b-roll footage, delves into radio's resilience and its unparalleled ability to foster community engagement. Soler points to Nielsen data revealing that 97% of U.S. Hispanics listen to radio monthly, a figure that exceeds television and digital platforms. Nielsen's findings underscore radio's trusted and daily companion role in the lives of Hispanic listeners, a testament to its enduring relevance in the digital age.
Highlighting the importance of understanding the Regional Mexican music format, Soler offers actionable advice for marketers aiming to connect with U.S. Hispanics. The interview also touches on the continued value of press releases and authentic media pitches in Hispanic radio, providing a comprehensive guide for PR professionals. This discussion is particularly timely, given the rapid growth of the Hispanic market in the U.S. and the ongoing celebration of Hispanic Heritage Month.
Soler's journey from a founding anchor of Univision's Primer Impacto to a radio entrepreneur exemplifies the spirit of innovation and cultural leadership celebrated during this month. Her insights serve as a valuable resource for those looking to navigate the evolving landscape of Spanish-language broadcasting and effectively engage with Hispanic audiences. The full interview, available on YouTube and transcribed on the Hispanic PR Blog, offers in-depth knowledge on Hispanic marketing and media entrepreneurship.
