Strategic marketing and media agency RBI has taken a significant step forward with the introduction of two new divisions, RBI Impact and RBI Properties, signaling a broader commitment to diversified services and impactful partnerships. This expansion is poised to redefine the agency's approach to marketing by merging revenue growth with social responsibility, a move that reflects the evolving priorities of businesses today.
RBI Impact, under the leadership of Bert Hensley, is set to forge media alliances that not only serve the strategic interests of clients but also contribute to meaningful causes. Hensley's extensive background in sports and entertainment marketing, coupled with his experience in strategic fundraising, positions RBI Impact as a catalyst for change. The division's focus on measurable impact aligns with the increasing emphasis on corporate social responsibility and purpose-driven marketing strategies.
On the other hand, RBI Properties, headed by Keith Burdette, aims to craft unique brand experiences that drive revenue growth. Burdette's three decades of experience in revenue generation for major sports events and charitable campaigns will be instrumental in creating partnerships that resonate with brands looking for innovative engagement opportunities. The division's client-first mentality and commitment to excellence are expected to set new standards in the industry.
Rob Blair, President of RBI, highlighted the dual focus of the new divisions on generating revenue for brand partners and making a positive impact on communities. This dual mandate is reflective of a broader industry trend where businesses are seeking to align their marketing strategies with their corporate values and societal contributions.
The launch of these divisions is a testament to RBI's forward-thinking approach and its ability to adapt to the changing landscape of marketing and media. By offering services that cater to both the financial and social objectives of clients, RBI is not just expanding its portfolio but also reinforcing its position as a leader in the industry. For more details on RBI's innovative services, visit https://www.rbiteam.com, https://www.rbiteam.com/Impact, and https://www.rbiteam.com/Properties.
