Comcast Corporation has announced the appointment of Barry French as the new Senior Vice President of External Affairs for its West Division, marking a strategic move to bolster its external affairs capabilities. Based in Denver, Colorado, French will oversee the external affairs strategy across five regions and 13 states, a critical role as Comcast expands its next-generation network. His extensive background in global marketing, communications, and government relations positions him as a key player in navigating the complex telecommunications landscape.
French's career highlights include leadership roles at major corporations such as Dell, United Airlines, and Nokia, where he demonstrated a strong ability to drive change and deliver performance. His recent role as Chief Marketing and Communications Officer at Inmarsat, culminating in the company's $7.2 billion sale to Viasat, underscores his capability in high-stakes environments. This experience, combined with his political consulting background, equips him to handle the regulatory and public perception challenges inherent in Comcast's expansion efforts.
Rich Jennings, President of Comcast West Division, highlighted French's competitive nature and leadership qualities as assets to the company's management team. French's appointment is timely, as Comcast seeks to strengthen its position in a rapidly evolving industry. His role will involve fostering relationships with government entities and regulatory bodies, crucial for the company's growth and service expansion.
Comcast's focus on broadband, aggregation, and streaming services aligns with the digital transformation trends, making French's expertise in brand management and communications invaluable. His educational background in Political Science and International Affairs further complements his professional experience, preparing him to address the multifaceted challenges of his new role. As Comcast continues to invest in its infrastructure, French's leadership in external affairs will be pivotal in shaping the company's public image and stakeholder relationships in the western United States.
For more information on Comcast's services and initiatives, visit https://www.comcast.com. French's appointment reflects Comcast's commitment to leveraging experienced leadership to navigate the complexities of the telecommunications and media sector, ensuring the company remains at the forefront of innovation and customer service.
