The Great Greek Mediterranean Grill has demonstrated remarkable growth in the first half of 2024, with a 61% increase in systemwide sales compared to the same period in 2023. This success is attributed to the brand's strategic development and the dedication of its franchise owners. The company has expanded its footprint by opening seven new locations across six states and has made its international debut in Toronto, Canada, signaling the start of a broader global expansion strategy.
With ambitious plans to open an additional 25 locations by the end of 2024, The Great Greek Mediterranean Grill is set to enter new markets, including New Mexico, North Carolina, Pennsylvania, and Wisconsin. The brand's development pipeline includes 270 units, positioning it to exceed 100 locations by 2025. This growth reflects the brand's strong momentum in the competitive fast-casual sector.
The brand's achievements have been recognized with accolades such as being named a Top 100 Mover & Shaker by Fast Casual and one of the fastest-growing companies by the South Florida Business Journal. These honors underscore the brand's appeal and its ability to stand out in the Mediterranean fast-casual segment through its focus on quality, service, and value.
At the United Franchise Group's 2024 World Expo, The Great Greek Mediterranean Grill celebrated its franchisees' successes, awarding those who have excelled in various categories. The introduction of the Millionaire Club, which recognizes locations achieving significant sales milestones, highlights the financial potential of the brand's franchise model.
The Great Greek Mediterranean Grill's menu, featuring authentic Mediterranean recipes, has been pivotal in its popularity. The brand's commitment to fresh, in-house preparation aligns with consumer demand for healthy and flavorful dining options. As part of the Big Flavor Brands™ foodservice division of United Franchise Group™, The Great Greek Mediterranean Grill is well-equipped to continue its expansion and maintain its leadership in the Mediterranean fast-casual restaurant industry.
