The financial services industry is witnessing a transformative collaboration as Innovayte, a custody and clearing firm, partners with Advyzon, a technology platform provider, to introduce a groundbreaking platform and model marketplace for registered investment advisors (RIAs) and wealth managers. This initiative is set to redefine the standards of financial technology by offering a seamless integration of custody, clearing, and investment management functionalities.
Developed by Advyzon for Innovayte, this platform is Advyzon's inaugural venture into custodial back-end systems, featuring a separately managed account (SMA) and model marketplace, alongside access to third-party asset managers through Advyzon Investment Management (AIM) and a unified managed account (UMA) framework. This holistic approach is designed to meet the varied demands of today's financial advisors and their clientele.
Cat Davies, Innovayte's CEO, highlighted the necessity of innovative technology in enabling RIAs to reach their entrepreneurial aspirations, moving away from outdated legacy systems. The Advyzon platform, a cloud-based solution, encompasses portfolio management, performance reporting, trading, client web portals, CRM, billing, and SEC-compliant document storage, among other features. It also includes a bespoke mobile app and portal, enhancing accessibility to the model marketplace and investment management services.
Lee Andreatta, CEO of Advyzon Investment Management, lauded the platform as the future of custody, clearing, and investment management, emphasizing its potential to modernize the industry. The platform's UMA framework is particularly adept at catering to high- and ultra-high-net-worth individuals, offering advanced tools like the Nucleus Model Marketplace and Quantum Rebalancer.
This partnership between Innovayte and Advyzon is a milestone in financial technology, promising to empower advisors with superior tools to serve their clients and expand their operations. As the sector evolves, such innovations are pivotal in advancing wealth management and advisory services. For more information, visit https://www.innovayte.com and https://www.advyzon.com.
