Graze Craze, a franchise known for its artfully designed charcuterie boards, has reported a significant 49% increase in same-store sales for the first half of 2024 compared to the same period in 2023, with March 2024 seeing an exceptional 72% increase. This marks the 12th consecutive quarter of positive growth for the brand, underscoring its strong position in the competitive food service industry and the effectiveness of its strategic initiatives.
The company's expansion efforts have been equally impressive, with 20 new locations opened between January and June 2024, including its first stores in Alabama, Alaska, and Indiana, and its international debut in Canada. With 45 locations currently under construction, Graze Craze is set for continued rapid expansion. Cory Hibbard, President of Graze Craze, credits this success to the dedication of franchise owners and the team, as well as their commitment to innovation and quality.
At the United Franchise Group™ (UFG) 2024 World Expo, Graze Craze celebrated its achievements, including its expansion, a strategic partnership with the nation's largest wine retailer, and the launch of its Advertising Fund Board and menu innovation committee. Looking ahead, the company plans to open 25 new locations and focus on technological and menu innovations to enhance franchise owner operations and profitability.
Ray Titus, CEO of UFG, expressed confidence in Graze Craze's future, emphasizing the brand's commitment to franchise owner success and innovation. The brand's focus on high-quality, artfully designed charcuterie boards meets the growing consumer demand for unique and convenient dining experiences, positioning Graze Craze for continued growth in the food service market.
Graze Craze's performance in the first half of 2024 not only reflects its strong business model but also indicates a rising consumer interest in grazing-style dining. As the brand expands domestically and internationally, it is poised to influence the future of casual dining and catering services significantly. For more information on Graze Craze's offerings and locations, visit https://www.grazecraze.com.
