The announcement of a multi-year partnership between Liquid Death, the innovative non-alcoholic beverage brand, and Italy's Campobasso Football Club (Campobasso FC) represents a significant milestone for both entities. This collaboration not only marks Liquid Death's inaugural venture into European football but also underscores Campobasso FC's remarkable resurgence in Italian soccer. The partnership, revealed on the U.S. talk show LIVE with Kelly & Mark, featured a memorable moment where actor Ryan Reynolds and Mark Consuelos exchanged jerseys, highlighting the new Liquid Death branded Campobasso FC jersey.
Campobasso FC, under the co-ownership of Kelly Ripa and Mark Consuelos, has seen an extraordinary turnaround, achieving two consecutive promotions from the fifth tier to Serie C in Italian football. This success story is a testament to the club's resilience and ambition, qualities that resonate with Liquid Death's brand ethos. Mark Consuelos remarked on the shared values of precision, fearlessness, and ambitious goal-setting between the club and the beverage brand.
As the official water partner, Liquid Death will have a prominent presence at Campobasso FC's matches and facilities, including concession stands, stadium signage, and special edition jerseys. The partnership extends to innovative activations for fans, such as LED ad boards and the player tunnel walkway, enhancing the match-day experience. Ryan Heuser of Liquid Death expressed enthusiasm about introducing their sustainable products to the passionate fans of Campobasso FC, aligning with the brand's mission to promote health and sustainability through engaging content.
This collaboration is a celebration of underdog stories, with both Liquid Death and Campobasso FC overcoming challenges to achieve success in their respective fields. The partnership not only elevates the fan experience but also introduces Liquid Death's eco-friendly products to a new audience in the heart of Italian football. For more details, visit https://www.CampobassoFC.com.
