The XY Planning Network (XYPN) has announced the opening of submissions for its AdviceTech Competition, a highlight of the XYPN LIVE 2024 conference in Minneapolis from October 15-17, 2024. This competition is designed to identify and showcase innovative technology solutions that empower financial advisors to provide superior client-centric advice and operate more efficiently. The event marks the conference's 10th anniversary, emphasizing the importance of technological advancement in the financial advisory sector.
Eligibility for the competition is targeted at technology platforms and solutions specifically designed for financial advisors to deliver advice as a service. Applicants must be either existing companies with a new, independently priced offering, have less than $1 million in revenue, or have launched within the last 12 months. This criteria ensures a focus on emerging technologies that have the potential to disrupt and enhance the financial advisory landscape.
Finalists will have the unique opportunity to present their technology on stage at XYPN LIVE, in front of an audience of over 700 attendees. Their presentations will be evaluated by a panel of industry-leading experts and influencers, providing not only a platform for exposure but also valuable feedback. The competition awards two prestigious titles: 'Best in Show,' chosen by the expert panel, and 'Advicer's Choice,' selected by conference attendees. Winners will receive significant benefits, including promotional opportunities and, for the 'Best in Show' winner, a free exhibitor booth at XYPN LIVE 2025.
The competition has a history of identifying transformative technologies in the financial advice industry, with past winners like Snappy Kraken and Vestwell going on to achieve notable success. This track record underscores the competition's role in fostering innovation and its impact on the industry. Beyond the awards, all finalists will benefit from showcasing their technology, receiving promotional support, and gaining access to discounted booth space at the conference.
Submissions for the AdviceTech Competition are open until July 31, 2024, at 5:00 PM MT, aligning with the early bird ticket discount period for XYPN LIVE 2024. This initiative reflects XYPN's commitment to supporting fee-only financial advisors and promoting technological innovation in the industry. For more information on how to apply, interested parties can visit https://www.xyplanningnetwork.com.
The XYPN LIVE 2024 AdviceTech Competition is a pivotal event for the financial advisory sector, offering a platform for emerging technologies to gain visibility and for the industry to discover tools that can revolutionize financial advice delivery. By highlighting innovative solutions, the competition contributes to the ongoing evolution of the financial advice landscape, ensuring advisors have access to the tools they need to succeed in an increasingly digital world.


