Squeeze, the massage franchise known for its innovative approach and founded by the creators of Drybar, has announced the appointment of Melinda Davenport as a strategic advisor to its Advisory Board. This strategic move is aimed at bolstering the company's leadership as it pursues an ambitious franchising and expansion strategy across the United States. Davenport's extensive experience in communications and strategic leadership within Fortune 500 companies positions her as a key figure in guiding Squeeze's growth and innovation efforts.
As a strategic advisor, Davenport will collaborate closely with Squeeze's co-founder and CEO, Brittany Driscoll, focusing on investor strategy, innovation, and expanding the brand's networking opportunities. Her role also includes providing corporate mentorship to the executive team and enhancing industry relations, which are critical for Squeeze's continued success and expansion. Driscoll highlighted Davenport's proven track record and visionary approach as invaluable assets for the brand's growth and innovation strategies.
Davenport's appointment comes at a pivotal time for Squeeze, which has seen rapid growth since its inception in 2017. The company's unique selling points include a tech-forward booking experience, personalized massage services, and a commitment to creating a 'feel good' environment. With plans to double its national footprint by the end of 2024 and develop 500 locations within the next 5-7 years, Squeeze is poised for significant expansion. The company's innovative app-based booking platform, which simplifies the booking and payment process, is a testament to its commitment to leveraging technology for enhanced customer experience.
Currently headquartered in Nashville, TN, Squeeze has 15 open locations and over 85 new locations in development, showcasing its strong growth trajectory. Davenport's expertise in communications and strategic leadership is expected to be instrumental in navigating this expansion phase, ensuring Squeeze's position as a leader in the massage industry. Her enthusiasm for joining the Squeeze team underscores the company's dedication to innovation and excellence, further solidifying its reputation as a forward-thinking brand in the competitive massage industry.
For more information about Squeeze and its innovative massage services, visit https://www.squeezemassage.com.
