Bitget, a leading cryptocurrency exchange and Web3 company, has reported substantial growth in the Middle East and North Africa (MENA) region, attracting over 2.5 million users in just six months. This surge is part of Bitget's broader strategy to expand its global footprint, including setting up a regional hub in the United Arab Emirates and expanding its team by 60 employees. The company's trading volumes in MENA have skyrocketed by more than 500% since its launch in the region, signaling strong local interest in cryptocurrency trading.
Sam A Spiers, Bitget's Regional Director for MENA, emphasized the company's commitment to deepening its operations in the region, citing the high adoption rates and favorable regulatory environment for cryptocurrencies. Bitget is actively exploring opportunities to support local blockchain and crypto projects, aiming to provide Middle Eastern founders and their innovations with greater visibility on the global stage.
The optimism among MENA investors is palpable, with over 80% believing the Bitcoin halving will significantly impact prices and 88% expecting the recent Bitcoin bull run to surpass previous highs. This level of optimism exceeds the global average, highlighting the region's unique enthusiasm for cryptocurrency investments.
To better serve its growing user base, Bitget has introduced Arabic language support across its platforms and offers zero fees for cryptocurrency transactions via Bitget P2P. These initiatives are designed to enhance user experience and accessibility, making cryptocurrency trading more appealing to a broader audience in the MENA region.
Gracy Chen, Bitget's Managing Director, pointed out that the MENA region is a key player in the global crypto market, with its share of transaction volumes expected to grow significantly. Bitget is pursuing operating licenses in several Middle Eastern countries to ensure a secure and compliant Web3 environment for its users. This strategic focus on localization and regulatory compliance is part of Bitget's wider effort to tailor its services to meet the specific needs of users in different markets, including recent expansions into Türkiye with localized offerings.
