The introduction of the KARMA ethical search engine to the United States marks a significant step forward in leveraging everyday online activities for global conservation efforts. By channeling revenue from sponsored links to non-profit organizations focused on animal protection and biodiversity, KARMA offers a unique opportunity for users to contribute to meaningful causes simply by searching the web. With ambitions to exceed $100 million in donations across the United States and North America within three years, the platform demonstrates the potential of technology to support environmental and animal welfare initiatives on a large scale.
Since its launch in France in 2022, KARMA has achieved remarkable success, evidenced by over 150,000 downloads and high ratings in app stores. Its selection by Google for the Choice Screen menu in European markets underscores its growing influence and hints at possible expansion in the U.S. market. This development could significantly increase the platform's impact, as highlighted by Yann Kandelman, Co-Founder and CEO of KARMA, who emphasized the scalability of search engines in addressing urgent conservation needs.
KARMA's partnership with organizations like Re:wild and Humane Society International is a testament to its commitment to making a tangible difference. These collaborations are expected to benefit from the projected $100 million in donations, enabling broader conservation efforts and greater public engagement in environmental causes. The 'Learn & Act' feature further enriches the user experience by offering actionable insights and information on how individuals can contribute to conservation daily.
Available across multiple platforms, including iOS and Android apps and browser extensions for major web browsers, KARMA also prioritizes user privacy. Features such as ad blockers and anti-tracking extensions, along with a strict policy against storing search histories or selling personal data, ensure that users can support conservation efforts without compromising their privacy. This holistic approach positions KARMA as a pioneering tool in the intersection of technology, ethics, and environmental stewardship.
