Advanced Home Improvement Media (AHIM), the entity behind TheHomeMag, has forged a pivotal partnership with Workhouse, naming the latter as its Agency of Record. This collaboration is set to bolster AHIM's market presence and brand recognition through a suite of marketing and public relations strategies. Workhouse, with its quarter-century of expertise in the PR and creative sectors, is expected to bring a wealth of knowledge and innovative approaches to AHIM's promotional efforts.
Tom Bohn, President and COO of AHIM, expressed enthusiasm about the partnership, highlighting Workhouse's role in amplifying the unique value of AHIM's print and digital offerings. The alliance aims to deepen audience engagement and deliver tangible benefits to advertisers, marking a significant step in AHIM's evolution.
Since its inception by Sean and Debbie Campbell in 2002, TheHomeMag has grown exponentially, now covering 66 markets across 29 states. Under Bohn's guidance, AHIM has embraced digital transformation, introducing platforms like Marketplace by TheHomeMag and Home-y AI, which leverage technology to connect homeowners with service professionals and provide AI-driven home improvement advice.
AHIM's expansion is further evidenced by its strategic acquisitions in key markets, reinforcing its commitment to serving homeowners and businesses nationwide. With over 250 team members and plans to launch ThePetMag, AHIM continues to lead the home improvement sector through innovation and dedication to excellence.
