Lee's Famous Recipe® Chicken has announced the appointment of Jessica Crouch as its new Director of Field Marketing, a move that underscores the brand's commitment to strengthening its market position and deepening customer connections. Crouch, who brings over a decade of experience in the quick-service restaurant industry, will oversee marketing strategies for corporate-owned units and expand local store marketing resources. Her role is pivotal in driving the brand's off-premise initiatives, including catering and third-party delivery services, which have seen a significant uptick in demand.
Under Crouch's leadership, Lee's aims to build on the success of its recently launched loyalty program and app, which have already contributed to a 23% increase in year-over-year online order revenue. The focus on enhancing the customer experience through digital platforms and local engagement strategies is expected to further elevate the brand's profile and operational performance. Lee's Famous Recipe® Chicken is poised to leverage Crouch's expertise in executing impactful marketing campaigns that resonate with both existing and potential customers.
Dan Sokolik, Vice President of Marketing at Lee's, expressed enthusiasm about Crouch joining the team, highlighting her ability to understand the nuances of a growing brand and execute marketing strategies that deliver tangible results. Crouch's previous role as Brand Manager at Lion's Choice Restaurants, where she honed her skills in brand management and marketing, positions her as a valuable asset to Lee's as it navigates the competitive landscape of the quick-service restaurant industry.
Crouch's appointment is a testament to Lee's dedication to innovation and community engagement. Her vision for the brand includes not only preserving its rich legacy but also embracing new opportunities for growth and evolution. With a clear focus on building brand awareness and fostering customer loyalty, Crouch's leadership is expected to drive Lee's Famous Recipe® Chicken to new heights in the years to come.
