Consumer Edge (CE) has taken a significant step forward in the realm of consumer data-driven insights with the launch of CE Vision EUR. This innovative dataset extends CE's data coverage to include European consumer transaction data, such as credit, debit, direct debit, and direct transfer data. Spanning over 4,400 brands across key European markets including Spain, Germany, Italy, France, and Austria, CE Vision EUR offers businesses unparalleled access to consumer behavior insights in these regions.
According to Bill Pecoriello, CEO of Consumer Edge, the introduction of CE Vision EUR enables businesses to track market share on a global scale and perform comparative analyses of market trends between the US and Europe. This expansion not only enriches the dataset available to businesses but also enhances their ability to respond to dynamic market changes with targeted strategies. Pecoriello emphasized the significance of incorporating European data into CE Vision, highlighting it as a milestone in the organization's mission to deliver actionable consumer insights.
The CE Vision EUR dataset is designed to empower users in several key areas. It allows for the tracking of market share globally across the US and Europe, providing a clearer understanding of consumer behavior and facilitating strategic adjustments. Additionally, it expands competitive analysis capabilities across different geographies, offering insights into competitors' strengths and weaknesses. This enables businesses to develop stronger defense strategies and adopt proactive tactics. Furthermore, the dataset supports the analysis and monitoring of global market trends by blending data from the US, UK, and EU, thereby offering comprehensive insights that drive strategic business decisions.
Available in machine-readable file format for seamless integration into existing tools, CE Vision EUR represents a valuable resource for businesses looking to enhance their market intelligence. For those interested in exploring the capabilities of CE Vision EUR further, more information is available at https://www.consumeredge.com.
