Russell Brunson, the visionary behind ClickFunnels, has made headlines with his $1.5 million acquisition of a rare, signed pre-first edition of Napoleon Hill's 'The Law of Success.' This significant purchase is not merely a collector's item but a cornerstone of Brunson's ambitious Secrets of Success movement, designed to empower entrepreneurs and individuals to transcend mediocrity and achieve unparalleled success through adopting a growth mindset.
The book, untouched by later publisher edits, will be housed in Brunson's expansive 22,000-square-foot Atlas Research Center library in Boise, Idaho. This library, boasting over 15,000 rare books, is the heart of the Secrets of Success movement. It offers members unparalleled access to wisdom from some of history's greatest achievers, including Napoleon Hill, P.T. Barnum, and Dale Carnegie, among others. As highlighted in a Global Banking and Finance Review article, Brunson's initiative provides a 'holistic approach that is as practical as it is inspiring,' fostering a community dedicated to personal and professional transformation.
Brunson's recent acquisition is more than a testament to his passion for rare books; it's a step towards realizing Napoleon Hill's unrealized dream of establishing a 'School of Success.' Through the Secrets of Success program, Brunson is not only preserving Hill's legacy but also expanding it, offering tools and resources to help individuals unlock their potential and cultivate an abundance mindset. As reported by the Los Angeles Wire, the movement is transforming 'personal development from a distant dream into a tangible reality,' making Brunson's latest purchase a pivotal moment in the journey towards widespread entrepreneurial and personal growth.


