The Great Greek Mediterranean Grill has announced a landmark year in 2023, characterized by an aggressive expansion strategy and notable increases in sales. The franchise nearly doubled its presence across the United States, inaugurating 21 new restaurants in six additional states, elevating its total to 51 locations spanning 16 states. This expansion underscores the brand's growing appeal and its strategic positioning within the fast-casual Mediterranean dining sector.
Bob Andersen, President of The Great Greek Mediterranean Grill, highlighted the brand's achievements and future aspirations, stating, 'Our passionate franchise owners and ongoing commitment to innovation is fueling our rapid development and we have no intention of slowing down.' The brand's success is not only measured by its physical expansion but also by a double-digit rise in gross system sales compared to the previous year, alongside a surge in online transactions across all digital platforms.
Innovation has been a key driver of The Great Greek Mediterranean Grill's growth, with the introduction of five non-traditional dining formats in 2023. These include a to-go-only restaurant and a digital kitchen model, designed to cater to the evolving preferences of consumers seeking convenience and franchise owners looking for cost-effective solutions. A notable example is the to-go-only outlet near the University of Maryland in College Park, which opened its doors last October.
Looking forward, The Great Greek Mediterranean Grill is set to continue its expansion trajectory with 40 locations currently in development, expected to open by the end of 2024. The brand is also making strides internationally, with its first location in Toronto, Canada, and plans for future growth in Australia. Ray Titus, CEO of United Franchise Group, the parent company, remarked on the brand's exceptional performance, 'The Great Greek continues to break records each year, reinforcing that it is a total standout among other Mediterranean fast-casual concepts.'
Recognized by industry leaders for its innovative approach and quality offerings, The Great Greek Mediterranean Grill is redefining the fast-casual dining experience with its focus on authentic Mediterranean flavors and high-quality ingredients. For more information on their expansion and offerings, visit https://www.thegreatgreekgrill.com.
