Powata, a Singapore-based SaaS developer, has unveiled an upgraded version of its Optim Merchandising app, a tool already in use by hundreds of merchandisers across Asia Pacific and Europe. Since its initial release in 2017, the app has been designed to modernize the way merchandisers track and manage their tasks, moving away from outdated methods like paper tracking and messaging apps to a more integrated, digital solution.
The latest iteration of Optim Merchandising enhances the ability of merchandisers to capture real-time data, including timestamps, GPS coordinates, and images, directly within the app. This feature eliminates the cumbersome process of accessing the device's gallery, thereby streamlining the data collection process. Supervisors benefit from the app's comprehensive task management capabilities, which allow for the organization of schedules, assignment of various tasks such as stock takes and planogram checks, and efficient communication within teams.
One of the app's standout features is its ability to function both offline and online, offering unparalleled flexibility for merchandisers operating in diverse environments. Additionally, Powata provides a complementary app for sales promoters, further enhancing the retail experience by enabling direct consumer assistance in stores.
All data gathered through Optim Merchandising is systematically stored, facilitating automated reporting to supervisors, managers, and brands. This not only ensures accuracy but also significantly improves the efficiency of data analysis and communication within retail operations. Powata's innovation is a testament to the company's commitment to leveraging technology to solve real-world challenges in the merchandising sector.
As part of the iLathys venture builder, Powata stands alongside sister companies like fewStones, a corporate video production company, and StoryboardHero, a platform specializing in AI-generated storyboards, showcasing a diverse portfolio of technological solutions aimed at various industries.
