SEGG Media Corporation (NASDAQ: SEGG, LTRYW) is implementing a comprehensive branding strategy during the penultimate rounds of the 2025 NTT INDYCAR and INDY NXT by Firestone seasons at Milwaukee Mile, providing significant global exposure for its digital sports and gaming platforms. The company's flagship brands Lottery.com and Sports.com will receive prominent placement across multiple racing teams and drivers, reaching audiences worldwide through major broadcast networks including Fox, FS1, FS2, and Sky Sports F1.
Louis Foster, the 2024 INDY NXT champion at Milwaukee and current INDYCAR Rookie of the Year points leader racing with Rahal Letterman Lanigan Racing, will display Sports.com branding across his car and helmet. Callum Ilott, who has delivered back-to-back top-six finishes for PREMA Racing, will feature Lottery.com prominently on his helmet during the event. Seb Murray, making his Milwaukee race debut with Andretti Cape in Indy NXT, will run Lottery.com on the rear wing and Sports.com on the front wings of his vehicle.
The branding strategy extends beyond vehicle placements to include comprehensive racewear integration, ensuring maximum visibility for SEGG Media's digital assets throughout the racing weekend. This marketing approach aligns with the company's focus on immersive fan engagement and ethical gaming experiences through platforms accessible at https://www.lottery.com and https://www.sports.com. The global broadcast coverage reaching audiences across multiple continents represents a substantial marketing opportunity for the company's portfolio of digital entertainment properties.
The Milwaukee Mile event serves as a strategic platform for SEGG Media to showcase its commitment to redefining how global audiences interact with sports and gaming content through AI-driven live experiences. The company's presence at one of INDYCAR's historic venues demonstrates its strategic investment in high-visibility sporting events to build brand recognition and drive user engagement across its digital platforms, leveraging the massive viewership that major racing events typically generate worldwide.
