Nutritional Products International (NPI) has established its global brand management and retail distribution success through four generations of retail expertise within the Gould family, combining traditional retail knowledge with modern technological innovation to create competitive advantages in the crowded U.S. marketplace. The family legacy began with Scott Gould's great-grandfather, Saul Marks, who initiated the retail tradition through selling and manufacturing products in Brooklyn, NY, followed by Jerry Gould who continued expanding the family's retail and manufacturing influence.
Mitch Gould, Jerry's son and NPI's founder, entered the retail industry in 1986 and established Nutritional Products International in 2007, developing the Evolution of Distribution platform that serves as a comprehensive solution for international brands seeking U.S. market entry. The platform addresses critical aspects including compliance, logistics, sales, and marketing, providing foreign companies with streamlined access to American consumers through established retail networks including Walmart, Costco, and Amazon.
Under Mitch Gould's leadership, NPI has represented prominent brands including Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, along with celebrity product lines such as Steven Seagal's Lightning Bolt and Hulk Hogan's Hogan Nutrition, while building strategic partnerships with athletes and public figures to enhance brand visibility and market penetration. Scott Gould, representing the fourth generation, serves as Executive Vice President of Business Development and combines his business development expertise with technology innovation, currently leading the development of proprietary software that matches NPI clients with potential retail partners.
This technological advancement represents the latest evolution in the family's retail legacy, blending generations of hands-on experience with digital solutions to ensure more efficient and targeted market entry strategies. The company's focus on nutraceutical, dietary supplement, functional beverage, and skincare products positions NPI at the intersection of growing consumer health and wellness trends, providing foreign manufacturers with access to established retail networks and regulatory expertise.
NPI addresses the significant challenges international brands face when navigating the complex U.S. market landscape, from FDA compliance requirements to distribution logistics and consumer marketing strategies, creating a vital bridge for global companies seeking successful entry into the American marketplace through multi-generational expertise and innovative technological solutions.
