RocketCup Coffee has introduced 'Cuse® Coffee, a limited-edition licensed Syracuse University blend created specifically for fans, alumni, and students who embrace Orange pride. The custom roast represents a strategic fusion of school spirit and community engagement, building on the company's recent participation in a United Way Day of Caring event where they helped revitalize the Syracuse area through community painting projects and distributed hundreds of free coffee cups. This product launch demonstrates how corporate partnerships with educational institutions can extend beyond traditional licensing to create meaningful community impact.
The coffee is available through online ordering at https://rocketcupcoffee.com/cuse and select retail partners, specifically Manny's stores, with the product offered in 12-ounce bags in both whole bean and ground formats. RocketCup Coffee CEO Tom Cullen emphasized that Syracuse pride runs deep and aligns with the company's mission to revitalize communities, stating that the 'Cuse Blend allows fans and alumni to celebrate Orange spirit daily while supporting both their school and local community through their purchase. This approach represents a growing trend where consumer products serve dual purposes of brand expression and social responsibility.
Adding an element of excitement to the launch, RocketCup Coffee has included a special promotion where six randomly selected bags from the first production run of 3,000 will contain an "Orange Ticket" that entitles the winner to free coffee for an entire year. This creative engagement strategy aims to deepen connections with the Syracuse community while showcasing the university's brand through quality products. The limited nature of this release creates urgency and exclusivity, potentially driving higher engagement and sales while maintaining product quality through small-batch production methods.
Rachel Duffy, Director of Strategic Partnerships & Licensing, praised RocketCup Coffee for successfully blending innovation, quality, and school pride in the 'Cuse® Coffee product. The limited-edition release represents RocketCup Coffee's ongoing partnership with leading universities to create licensed, small-batch roasts that honor school traditions and bring fans closer to their alma mater with each cup while supporting community growth initiatives. This model demonstrates how university licensing programs can evolve beyond merchandise to create products that actively contribute to community development and alumni engagement, potentially setting a new standard for corporate-educational partnerships in the consumer goods sector.
