Nutritional Products International announced its executive team will attend the ECRM Vitamin, Weight Management & Sports Nutrition Session, marking a significant departure from traditional retail distribution methods that previously required extensive travel to corporate headquarters. The ECRM platform, which stands for Efficient Collaborative Retail Marketing, connects product manufacturers with retail buyers through private, one-on-one meetings designed to establish lasting business relationships.
Mitch Gould, founder and CEO of Nutritional Products International, emphasized the transformative impact of these sessions compared to his decades of personal travel to major retail headquarters. Before the advent of ECRM events, Gould personally traveled to virtually every major retail headquarters in the country, including Costco, Walgreens, CVS, Walmart, Rite Aid, Kmart, Sam's Club, and 7-Eleven, securing millions of dollars in orders through direct corporate office visits.
The ECRM platform aligns perfectly with NPI's proprietary Evolution of Distribution system, a comprehensive turnkey approach that helps both domestic and international brands launch or expand in the competitive U.S. market. This system handles all aspects of market entry, including sales, marketing, logistics, and follow-up support, providing clients with a proven pathway from product concept to retail placement. The platform allows NPI to introduce innovative products directly to retail buyers in a focused setting while maintaining the personal connection that has been fundamental to successful retail partnerships.
Gould's extensive 35-year career spans every retail channel, working with consumer goods across health, wellness, sports nutrition, and general merchandise categories. His track record includes successful product placements in major retailers such as Walmart, Costco, CVS, GNC, Rite Aid, The Home Depot, and Lowe's. In the early 2000s, Gould played a pivotal role in helping Amazon.com establish its sports nutrition category by placing more than 100 brands onto Amazon's health and wellness platform, demonstrating his ability to adapt to evolving retail landscapes.
The ECRM Vitamin, Weight Management & Sports Nutrition Session serves as a premier platform for innovation in the health and wellness industry, bringing together product manufacturers and leading retail buyers for private, pre-scheduled meetings designed to foster new partnerships and accelerate product placement. This approach represents a fundamental shift in how retail relationships are cultivated, moving away from the traditional model of corporate headquarters visits toward more efficient, targeted engagement opportunities that benefit both manufacturers and retailers in the rapidly evolving supplement market.
