SEGG Media Corporation has announced the US reintroduction of its Lottery.com brand through strategic affiliate partnerships supported by a nationwide rewards platform. The company has initiated relationships with state lotteries in Pennsylvania, Michigan, and Virginia, where iLottery programs have demonstrated significant market potential with each generating hundreds of millions to more than $1 billion in online sales.
The phased rollout of the rewards program, scheduled for later this year, is designed to boost player engagement while reinforcing community investments funded by lottery proceeds. This strategic move comes at a time when lottery demand remains elevated across multiple markets. According to COO Gregory Potts, the reintroduction positions Lottery.com to deliver long-term value for shareholders while strengthening ties with state lottery programs.
The company's approach leverages the substantial revenue potential of established iLottery markets, with Pennsylvania, Michigan, and Virginia representing key initial targets. These states have proven successful in transitioning lottery sales to digital platforms, creating opportunities for affiliate partnerships that can drive additional revenue streams for both the states and SEGG Media. For investors seeking additional information, the latest news and updates relating to SEGG are available in the company's newsroom at https://ibn.fm/SEGG.
The rewards platform represents a strategic initiative to enhance player retention and participation in state lottery programs. By integrating reward mechanisms with lottery participation, the company aims to create additional value for players while supporting the community investment initiatives that state lotteries traditionally fund through their proceeds. The company operates as a global sports, entertainment and gaming group with a portfolio of digital assets including Sports.com and Concerts.com, focusing on immersive fan engagement and AI-driven live experiences.
