Live broadcasting of global sports events faces a critical economic bottleneck as viewer expectations for 4K quality clash with the high costs of real-time delivery. Beamr Imaging Ltd. is demonstrating a solution at the IBC Show 2025 in Amsterdam that addresses this challenge through a unified workflow leveraging GPU-accelerated, AI-powered 4K quality enhancement technology.
The core of Beamr's offering is its Emmy-winning Content-Adaptive Bitrate (CABR) technology, which analyzes each frame to reduce file sizes by up to 50% while preserving quality. This patented technology enables broadcasters and streamers to elevate low-resolution content captured during sports events to stunning 4K quality while simultaneously cutting content delivery expenses, making it CDN-friendly. Beamr CEO Sharon Carmel emphasized that this optimized, low-latency 4K live broadcasting can transform the user experience for viewers while keeping costs under control.
This cost-effective solution allows sports broadcasters to unlock new revenue streams by offering premium 4K subscription tiers, tapping into the high-value market of viewers willing to pay for superior experiences during live events. Beamr, trusted by top media and technology companies, offers flexible deployment options including availability for Amazon Web Services (AWS) and Oracle Cloud Infrastructure (OCI) customers, helping businesses that rely on video improve efficiency and implement high-performance workflows at scale.
