SEGG Media Corporation has announced the acquisition of premium full-page advertisements in NFL Team Yearbooks for the upcoming 2025/26 season, securing presence across 25 of the league's 30 stadiums. The strategic placements feature QR code integration designed to bridge in-stadium engagement with the company's digital platforms, connecting fans directly to Lottery.com and Sports.com. This initiative represents a significant investment in sports marketing that leverages physical media to drive digital interaction.
The advertising campaign includes prominent placement in the yearbooks of high-profile teams, including the Super Bowl LIX champion Philadelphia Eagles, runner-up Kansas City Chiefs, and both teams featured in the Thursday Night Football matchup between the Buffalo Bills and Miami Dolphins. This comprehensive coverage ensures maximum visibility among NFL fans throughout the season, reaching millions of football enthusiasts who purchase and reference these publications. The inclusion of marquee teams enhances brand exposure during key sporting events and high-traffic games.
Matthew McGahan, Chairman, President and CEO of SEGG Media, emphasized that this campaign underscores the company's strategic approach to building global brand recognition across sports, entertainment, and gaming sectors. The integration of QR technology represents a modern approach to fan engagement, allowing physical media to seamlessly connect with digital experiences. This method provides measurable engagement metrics while driving targeted traffic to the company's primary digital properties, creating a direct pathway from traditional print media to online platforms.
The NFL yearbook advertisements represent a significant expansion of SEGG Media's presence in professional sports marketing. By securing placements in 25 stadiums, the company gains access to a massive audience of dedicated football fans. This advertising initiative aligns with SEGG Media's broader strategy of immersive fan engagement and ethical gaming practices. The company operates a portfolio of digital assets focused on redefining how global audiences interact with sports and entertainment content. The NFL partnership demonstrates the company's commitment to establishing a strong foothold in major sports leagues through innovative marketing approaches that bridge physical and digital experiences.
