Natural Cure Labs, a U.S. manufacturer of research-backed dietary supplements, has reached its 10-year anniversary, marking a significant milestone in an industry where nearly 65% of businesses fail to survive this long. The company's journey from a single immune health product to an award-winning portfolio trusted by more than 180,000 customers worldwide underscores the importance of quality and transparency in building sustainable business growth.
Founder and CEO Damon Sununtnasuk emphasized that reaching this decade milestone represents more than mere survival. This milestone is not just about survival - it's about proving that putting quality, transparency, and customers first leads to sustainable growth, Sununtnasuk stated. The company's approach has positioned it among the top third of fastest-growing private companies in the USA, earning a place on the prestigious 2025 Inc. 5000 list.
The company's growth trajectory began with Monolaurin, a coconut-derived immune support ingredient that became its flagship product. Over the past decade, Natural Cure Labs has expanded into Immune Support blends, Andrographis, Biofilm Defense, and Level Off for metabolic support. The company has maintained 100% US-based manufacturing across GMP-certified facilities in New York, New Jersey, and California, supporting American jobs and the domestic economy while ensuring quality control.
Natural Cure Labs' commitment to scientific integrity has resulted in more than 40 industry awards, including 9 Stevie Awards for product innovation, customer experience, and corporate excellence. The company has expanded distribution to meet customers where they want to shop, including major retailers such as Amazon, Walmart, and Target Plus, demonstrating the importance of accessibility in consumer health products.
Looking forward, the company plans to expand into new form factors including gummies and topicals while maintaining its commitment to clean labels, rigorous third-party testing, and research-backed formulas. With 29 million capsules sold and a growing global customer base, Natural Cure Labs' decade of operation serves as a case study in how prioritizing quality and transparency can drive long-term success in the competitive wellness industry.
