The Romeo Menti Stadium in Castellammare di Stabia, owned by Brera Holdings PLC's majority-controlled Juve Stabia, has been chosen to host the first-ever Serie A Women's Cup Final Four from September 23-27, 2025. This selection represents a landmark moment for women's football in Italy and demonstrates the growing commercial value of women's sports investments.
The tournament will feature the three group winners and the best second-placed team from the 12-club Serie A Women's league, with semifinal matches scheduled for September 23-24 and the championship final on September 27. National broadcast coverage on Sky Sport and RAI will bring unprecedented visibility to both the event and the host city of Castellammare di Stabia, potentially boosting local tourism and economic activity.
This hosting opportunity underscores Brera Holdings' multi-club ownership strategy, which focuses on building a global portfolio of both men's and women's sports clubs. The company's investment in Juve Stabia has already demonstrated substantial returns, with the club's market value increasing by 245% over the past season according to the company news release available at https://ibn.fm/IDJbK.
The selection of a stadium outside traditional football power centers signals Serie A's commitment to expanding women's football's geographic footprint and commercial appeal. The event's national television coverage represents a significant step forward in media recognition for women's football, potentially attracting new sponsors and investors to the sport.
For Brera Holdings, the hosting rights validate their sports investment approach and provide additional revenue streams through stadium operations, broadcasting rights, and potential sponsorship opportunities. The increased visibility may also enhance the company's position in international markets, particularly given their NASDAQ listing under the ticker BREA.
The Serie A Women's Cup Final Four represents more than just a sporting event—it symbolizes the growing professionalization and commercial viability of women's football in Italy. The successful execution of this inaugural event could pave the way for similar high-profile women's sports competitions being hosted in non-traditional venues, potentially transforming how sports organizations approach venue selection and regional development.
