Peapack-Gladstone Financial Corporation and Peapack Private Bank & Trust have appointed Rebecca Wuest Creavin as Senior Managing Director and Client Advisor for their wealth management division. The seasoned professional will operate from the bank's Park Avenue location in New York City, bringing more than 25 years of experience serving high-net-worth individuals and families. This appointment represents a strategic move for Peapack Private as the bank seeks to strengthen its presence in the competitive New York wealth management market.
Creavin joins Peapack Private from Bison Wealth, where she served as Managing Director and Partner with responsibilities spanning investment advisory, client management, and digital content creation tailored to affluent clients. Her career includes senior-level positions at major financial institutions including Capital Group, Wells Fargo, Deutsche Bank, and Citibank, where she developed specialized expertise in navigating complex financial landscapes and delivering customized investment strategies. With total assets of $7.2 billion and assets under management and administration of $12.3 billion as of June 30, 2025, the New Jersey-based bank continues to expand its client-centric approach to banking and wealth management services through strategic hires like Creavin.
The move comes as wealth management firms increasingly compete for experienced advisors who can navigate market volatility and changing regulatory environments while maintaining strong client relationships. Creavin's extensive experience across multiple major financial institutions provides Peapack Private with additional depth in serving clients seeking to establish, maintain, and expand their financial legacies through customized banking and investment solutions. Her educational background includes a Bachelor of Science degree in Computer Science and Economics from Duke University and an MBA in Finance from New York University, combining technical and financial expertise to address evolving client needs.
Creavin's combination of technical and financial expertise positions her to address the evolving needs of wealthy clients in an increasingly digital financial landscape. The appointment underscores Peapack Private's commitment to providing comprehensive financial, tax, fiduciary and investment advice to individuals, families, privately held businesses, family offices, and not-for-profit organizations. Additional information about the bank's services can be found at https://www.peapackprivate.com. This strategic hiring demonstrates how regional banks are strengthening their talent pools to compete effectively against larger institutions in key markets like New York City.
