Mitch Gould, founder and CEO of Nutritional Products International, has built a career spanning more than 30 years at the crossroads of retail and brand development. His work has taken him into the boardrooms of virtually every major retailer in the United States and has included collaborations with some of the biggest names in consumer products, beverages, sports nutrition, and health and wellness. From Walmart to CVS, Costco to Home Depot, Walgreens to Target, Gould has represented brands of all sizes, helping them navigate the complexities of U.S. retail and get products into the hands of American consumers.
Gould's career résumé includes partnerships with a long list of national chains: Walmart, Costco, Target, CVS, Walgreens, Rite Aid, Home Depot, Lowe's, Menards, Albertsons, Meijer, Vitamin World, Vitamin Shoppe, Circle K, and 7-Eleven, among many others. This extensive retail network provides significant advantages for brands seeking market entry, as Gould's established relationships can accelerate placement timelines dramatically. The importance of these connections cannot be overstated in an industry where shelf space remains highly competitive and difficult to secure.
Beyond retail, Gould has also worked alongside an impressive roster of athletes and celebrities, including Steven Seagal, Hulk Hogan, Chuck Liddell, Ronnie Coleman, Steve Garvey, Joe Theismann, Wayne Gretzky, and Roberto Clemente Jr. One highlight came when Gould and actor Steven Seagal launched the Lightning Bolt Energy Drink, which reached the shelves of Walmart and 7-Eleven nationwide within just 12 months. This rapid market penetration demonstrates the efficiency of Gould's distribution approach and highlights why international manufacturers seek his expertise when entering the challenging U.S. marketplace.
Throughout his career, Gould has placed hundreds of health, wellness, and sports nutrition brands with top retailers, including powerhouse names like MuscleTech, BSN, Optimum Nutrition, and CytoSport. Now entering his fourth decade in the industry, Gould remains as active as ever. Through NPI's proprietary Evolution of Distribution platform, he helps international manufacturers bring their products to the highly competitive U.S. market. The platform's methodology represents three decades of refined retail strategy and execution knowledge.
Gould's current work reflects the globalization of the health and wellness industry, with increasing demand from overseas brands seeking American distribution. I start my mornings in Europe and end my evenings with Asia, Gould said. The demand from overseas brands looking for American distribution has never been greater, and NPI is positioned to deliver speed, efficiency, and measurable success. This global approach underscores the growing importance of cross-border commerce in the nutritional products sector. For more information about Nutritional Products International's services, visit https://www.nutricompany.com and https://www.inhealthmedia.com.
