Crayola is launching a comprehensive initiative to broaden traditional views about what constitutes creativity and how it manifests in daily life. The Campaign for Creativity aims to shift focus from artistic perfection to creative possibilities, empowering people of all ages and abilities to recognize their innate creative potential. According to the company, the biggest barrier to creativity isn't lack of talent but reluctance to claim creativity as a personal attribute.
The campaign emphasizes that creative abilities shine through problem-solving, storytelling, building, and connecting ideas rather than just through traditional artistic expression. Research conducted by Crayola in partnership with the Ad Council Research Institute reveals that color serves as a powerful catalyst for creativity. Their Color Perception Survey found that 87% of respondents say color impacts their creativity, while 69% link specific colors to moods and emotions, demonstrating color's role in personal expression and emotional connection.
Multiple research studies affirm the interconnected relationships between color, sound, and creative processes. While color impacts individuals differently—blue might evoke calm for some and sadness for others, while red can signal energy or fear—incorporating colorful elements into various aspects of life can bring ideas to life and showcase unique perspectives. The campaign encourages people to use color creatively in fashion, decor, workplace presentations, and personal projects to amplify messages and inspire connections.
Hands-on creative activities like journaling, scrapbooking, and coloring engage multiple brain areas, supporting memory, understanding, and creative development. Coloring specifically offers a timeless form of self-expression that encourages slowing down, reflection, and emotional connection. Practical creativity in the kitchen provides another accessible outlet, where experimenting with recipes allows for creative expression while nourishing both body and mind.
Nature exposure represents another powerful creativity booster, with outdoor environments offering expressive color palettes that can sharpen focus, reduce stress, and improve sleep. Natural settings invite observation and imagination through activities like sketching sunsets or using found objects to spark new ideas. Additional creative inspiration and resources are available at Crayola.com.
