Growth Friday, an AI SEO agency serving professional service firms, has launched a comprehensive rebrand and introduced its Growth 360 marketing framework designed to help law practices, consultants, architects, and other advisors generate predictable growth in the AI-powered search era. The new approach moves beyond traditional SEO to address the frustrations many firms experience with shifting algorithm updates and climbing advertising costs. This strategic shift comes at a critical time when AI-driven search platforms are fundamentally changing how prospects discover and evaluate professional service providers.
The agency's AI + GEO platform strengthens digital presence across multiple platforms including Google, LinkedIn, YouTube, industry publications, and AI-driven assistants like ChatGPT. By optimizing for both search engines and AI-powered platforms, Growth Friday ensures firms remain discoverable wherever prospects are conducting searches. This integrated approach represents a significant shift from traditional SEO vendors who typically focus solely on search engine rankings. The multi-platform strategy acknowledges that modern buyers use diverse channels throughout their decision-making process, making comprehensive visibility essential for competitive advantage.
The Growth 360 framework unites four key pillars: AI SEO and search optimization, content marketing, paid media, and user experience. This holistic system covers national and local SEO, LinkedIn thought leadership, PR, email marketing, and website conversion improvements. The framework integrates every channel into what the agency describes as a growth ecosystem that builds authority, credibility, and steady lead flow for professional service organizations. This comprehensive approach addresses the fragmentation that often plagues digital marketing efforts when different tactics operate in isolation rather than working together synergistically.
Early results from clients using the Growth 360 framework demonstrate substantial impact, with some firms tripling qualified leads within 90 days while reducing dependence on expensive pay-per-click advertising. The enhanced visibility in AI-driven search results has also contributed to higher conversion rates for participating firms. For law firms, consultants, and other professional services, the outcome extends beyond increased traffic to include sustainable pipeline development tied directly to revenue generation and reputation management. These results highlight the framework's effectiveness in creating measurable business outcomes rather than just improving vanity metrics.
With offices in Los Angeles and Miami, Growth Friday positions itself as a strategic partner for firms preparing to compete in the expanding world of AI-driven search. The agency's expertise includes implementing local SEO strategies, building high-converting websites, and developing optimized paid advertising channels specifically tailored for professional service organizations seeking to future-proof their growth strategies in an increasingly competitive digital landscape. The timing of this rebrand and framework introduction coincides with rapid adoption of AI search technologies, making it particularly relevant for service firms concerned about maintaining visibility as search behaviors evolve.
