The Jason McDonald Consulting Agency has announced the successful completion of a comprehensive ten-week digital marketing course taught during Summer 2025, with plans to reoffer the program in January 2026. The course, titled Digital Marketing: Social Media, SEO, Content, and Advertising, was designed to address the growing complexity of modern marketing channels and the need for integrated strategies across multiple platforms.
Dr. Jason McDonald, Director of the consulting agency, explained the course was created for marketers at all career stages seeking to develop skills across today's most critical digital channels. The program covered five core areas including social media marketing across Facebook, Instagram, X (formerly Twitter), and LinkedIn; comprehensive SEO strategies encompassing on-page, off-page, and technical optimization; content marketing through storytelling, blogs, podcasts, and webinars; online advertising including PPC and paid social media campaigns; and AI tools for improving marketing efficiency and personalization.
The course format included Tuesday evening sessions from June 24 to August 26, 2025, combining recorded lectures, class forums, and live Zoom instruction. Students developed original digital marketing plans integrating strategy and tactics across all channels, preparing them for real-world application in an industry experiencing rapid technological transformation. The same instructional approach will be used when the course is reoffered through Stanford Continuing Studies in January 2026.
Dr. McDonald's extensive background in digital marketing, including his work as an expert witness in SEO litigation and author of several bestselling marketing books, informed the course curriculum. His consulting agency at https://jasonmcdonald.org/ specializes in search engine optimization, social media marketing, and Google Ads, providing practical industry perspective to course participants. The course's emphasis on AI integration reflects the growing importance of artificial intelligence tools in modern marketing workflows, from content creation to campaign optimization.
The successful completion of the summer session and planned January 2026 offering demonstrates the sustained demand for comprehensive digital marketing education that bridges traditional channels with emerging technologies. As marketing continues to evolve with new platforms and tools, courses like this provide professionals with the integrated skill set needed to navigate the complex digital landscape effectively.
