The Dairy Alliance has launched a new phase of its Milk's Got Game campaign featuring University of South Carolina SEC athletes TJ Moore and Nyck Harbor alongside their mothers, Alexandra Moore and Saundra Harbor. The initiative highlights how real dairy milk contributes to athletic performance through proper nutrition and family support systems. Joanne Engelhardt-Risko, Vice President of Strategic Marketing at The Dairy Alliance, stated that behind every great athlete stands a mom who makes sure they have what they need to succeed, celebrating the mothers who fuel their athletes with love, guidance, and real dairy milk as the natural sports drink that helps athletes recover, stay strong, and perform at their best.
The campaign emphasizes the nutritional benefits of dairy milk for athletes, with each serving delivering 8 grams of high-quality protein to support strength, recovery, and energy. Wide receiver TJ Moore shared that his mother made sure milk was always part of his daily routine, keeping him fueled for practice and giving him energy to push harder on the field, noting that even today it helps him stay strong and recover faster. Alexandra Moore added that supporting TJ means giving him what he needs to perform at his best every day, with real dairy being part of that foundation from the beginning.
Similarly, Saundra Harbor explained that from breakfast to after-practice recovery, real dairy milk has been a consistent part of Nyck's routine, describing it as simple, reliable, and effective. Wide receiver Nyck Harbor confirmed that dairy milk gave him the edge growing up and continues to support him as he trains and plays. Emily Waggoner, a South Carolina dairy farmer, expressed pride in joining The Dairy Alliance to highlight how Milk's Got Game, stating that from their farms to families, real dairy milk delivers the nutrition and strength to fuel athletes on the field and at home. The campaign underscores the connection between family support, proper nutrition, and athletic achievement, demonstrating that success begins at home and extends to collegiate sports performance. For more information about The Dairy Alliance, visit https://thedairyalliance.com.
