The Hong Kong Trade Development Council (HKTDC) announced that Sophia Chong assumed the role of Executive Director on October 1, 2025. Chong emphasized that Hong Kong's position as a "superconnector" and "super value-adder" has become increasingly vital in the evolving global economic landscape. The HKTDC will continue to expand its service offerings, leveraging Hong Kong's distinctive advantages to help businesses enhance competitiveness and explore new markets.
Chong stated that the organization remains committed to standing with Hong Kong businesses, assisting enterprises in capitalizing on opportunities despite global uncertainties. Simultaneously, the HKTDC will work to attract more companies to utilize Hong Kong as a platform for international growth, generating fresh economic momentum and reinforcing the city's status as an international business hub. The organization's extensive global network, detailed at https://www.hktdc.com/aboutus, supports these international expansion efforts.
Concurrent with Chong's appointment, Jenny Koo assumed the position of Deputy Executive Director, responsible for international exhibitions, related services, and digital business operations. Chong praised Koo's extensive experience serving both the HKTDC and small and medium-sized enterprises (SMEs), noting her broad perspective across multiple domains. Chong expressed confidence that Koo's expertise and innovative approach would enable the team to deliver dynamic outcomes while helping businesses navigate challenges and identify new opportunities.
Koo brings substantial institutional knowledge to her new role, having previously served as Assistant Executive Director overseeing exhibitions and digital business initiatives with a focus on promoting Hong Kong's external trade. Her career includes significant digital transformation achievements, particularly during her tenure as Director of Exhibition Market Development in 2020 when she successfully migrated physical exhibitions to virtual platforms. In 2021, as Director of Digital Business, Koo led the development and implementation of the HKTDC's digitalization strategies and oversaw upgrades to the ourhktdc.com Sourcing platform, enabling SMEs to better adopt digital technologies.
The leadership transitions occur as global trade patterns continue to evolve, requiring adaptive strategies from trade promotion organizations. The HKTDC's renewed focus on digital business capabilities and international market access reflects broader trends in global commerce, where hybrid physical-digital approaches and strategic market positioning have become essential for business success. The organization's commitment to supporting SMEs through these changes remains central to its mission of developing Hong Kong's trade relationships worldwide.
