SEGG Media Corporation streamed the Super League Kerala match on its Sports.com platform, where defending champions Calicut defeated Kochi 2-1 before more than 30,000 fans at EMS Stadium. The decisive late goal sealed the rematch of last year's final, with SEGG Media Director and Head of Sports.com Acquisitions Marc Bircham presenting the Man of the Match award on the pitch. The debut live broadcast demonstrated strong engagement across India and worldwide, representing a key milestone in Sports.com's strategy to expand its global footprint and deliver fan-first digital experiences.
The successful streaming event highlights SEGG Media's growing presence in the digital sports broadcasting landscape and its ability to connect with international audiences through high-profile sporting events. As a global sports, entertainment, and gaming conglomerate operating a portfolio of digital assets including Sports.com, SEGG Media focuses on immersive fan engagement, ethical gaming, and AI-driven live experiences. The company is redefining how global audiences interact with content through platforms like Sports.com, which serves as a central hub for sports enthusiasts seeking digital access to major sporting events.
The streaming success comes as part of SEGG Media's broader strategy to leverage digital platforms for global sports content distribution, positioning the company at the forefront of the evolving sports media landscape where digital accessibility and fan engagement are becoming increasingly crucial for sports organizations worldwide. The latest news and updates relating to SEGG Media are available in the company's newsroom at https://ibn.fm/SEGG.
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