United Home Loans, LLC of Wilmington, Delaware has announced its engagement of Mitesco, Inc. through its Centcore Data Center division to implement a comprehensive digital advertising campaign during the upcoming eXp Realty Conference in Miami, Florida. The partnership will utilize advanced geofencing and retargeting technology to target thousands of real estate professionals attending the October 19-23, 2025 event. This campaign represents a strategic approach to digital marketing in the mortgage industry, combining precise audience targeting with extended engagement capabilities that could reshape how financial services companies connect with professional networks.
Centcore will design, manage, and deploy integrated Facebook and Google campaigns that include geofencing around the conference venue and key hospitality areas, followed by a 14-day post-event retargeting phase to maintain engagement with potential clients. Brian Valania, General Manager of Centcore, emphasized the campaign's data-driven approach, stating that it demonstrates how Centcore's capabilities can help clients reach precise audiences and maximize marketing return on investment. The combination of advanced analytics, creative execution, and infrastructure expertise aims to produce measurable outcomes while strengthening Centcore's position in the growing digital marketing ecosystem.
Key technical elements of the campaign include perimeter deployment around conference and high-traffic zones, real-time performance analytics for transparency and optimization, and a four-day live campaign followed by the extended retargeting program. This approach allows United Home Loans to maintain contact with conference attendees long after the event concludes, potentially increasing conversion rates and client acquisition. The partnership reflects Mitesco's continued expansion in digital marketing, analytics, and infrastructure services through its Centcore division. The company provides data-center-driven solutions that power business growth across multiple sectors including finance, healthcare, and real estate. More information about Centcore's services can be found at https://www.centcoreusa.com.
United Home Loans, as a full-service mortgage lender, offers a broad range of loan products including conventional, FHA, VA, jumbo, and renovation loans. The company maintains a website at https://www.unitedhomeloansusa.com where potential clients can learn more about their services. This digital marketing initiative represents the evolving landscape of financial services marketing, where precision targeting and extended engagement periods are becoming increasingly important for connecting with professional networks in the real estate industry. The campaign's extended retargeting phase represents a significant advancement in how mortgage companies can maintain relationships with potential referral partners beyond traditional conference interactions.
