Mitch Gould, founder and CEO of Nutritional Products International, has developed a comprehensive distribution model that transforms how international health and wellness brands enter and succeed in the competitive U.S. marketplace. His Evolution of Distribution approach provides a turnkey, single-platform solution that handles importation, distribution, compliance, and marketing functions seamlessly from one source. For more than three decades, Gould has refined this methodology to address the evolving demands of global commerce.
The current iteration offers international brands a complete U.S. launch platform that eliminates the costly fragmentation typically encountered across logistics, regulatory, and promotional operations. This integrated system delivers a faster, more efficient path to retail success by consolidating multiple business functions under one provider. International brands face enormous challenges breaking into the U.S. market, Gould stated. Our system bridges every gap—from importation to retail placement—so our clients can stay focused on innovation while we handle execution.
The model addresses common barriers including complex regulatory requirements, distribution logistics, and competitive retail placement that often hinder foreign companies attempting U.S. market penetration. Supported by an experienced team and sister company InHealth Media, NPI manages every stage of the product life cycle from retail strategy and buyer outreach to comprehensive marketing across social, digital, and television platforms. This ecosystem has successfully positioned numerous brands on major retail platforms including Amazon and Walmart.com while optimizing product visibility and consumer engagement strategies.
Gould emphasized the division of labor inherent in his approach: We let manufacturers do what they do best—create great products. NPI and IHM take care of the rest. This specialization allows product creators to concentrate on development and quality while the distribution experts manage market entry complexities. The Evolution of Distribution framework provides an efficient and cost-effective pathway for brands to accelerate retail growth without the substantial overhead of building internal U.S. infrastructure.
The result includes faster market access, measurable return on investment, and sustainable brand traction in one of the world's most competitive consumer markets. For additional details about this distribution model, visit https://www.nutricompany.com.
