LALICIOUS, the award-winning luxury body care brand, has appointed Carla Restaino as Social Media Manager for its multi-year Holiday Collections initiative spanning 2025 through 2028. This strategic seasonal project will unify the brand's e-commerce, production, and wholesale efforts under a cohesive, content-driven holiday roadmap, marking one of the company's most ambitious digital campaigns to date. Restaino, known for crafting high-performing social storytelling and data-led campaign ecosystems, will lead social vision and execution across Instagram and TikTok.
Her role will integrate PR activations, influencer collaborations, and full-funnel Meta partnerships to create a comprehensive digital strategy during the brand's most critical sales period. The three-year initiative will roll out in distinct phases designed to build momentum and consumer engagement. Year one (2025-2026) will launch with coordinated PR mailers, influencer seeding, and synchronized e-commerce drops aligned with inventory readiness. Restaino will also partner with Meta to drive conversion-focused paid campaigns during peak shopping periods when the brand generates over half of its annual business volume.
Year two (2026-2027) expands the program to include creator-led livestreams, pre-sale windows, and enhanced e-commerce features such as holiday gift guides and product detail page video modules. The final year (2027-2028) will introduce exclusive collaborations, omnichannel storytelling, and a user-generated content contest to engage loyal fans while reinforcing LALICIOUS's distinctive holiday identity. Jessica Kernochan, Founder and CEO of LALICIOUS, emphasized the strategic importance of this appointment, noting that Restaino brings a dynamic blend of creativity, strategic discipline, and insight into how brands connect emotionally through digital channels.
The multi-year initiative represents not just a marketing expansion but a long-term vision that connects inspiration, storytelling, and commerce at every consumer touchpoint. LALICIOUS has built a distinguished reputation across the beauty and wellness sector, with collaborations and innovative marketing featured in publications like NewBeauty, Lady Clever, and Brit + Co. The brand's commitment to modernizing its digital ecosystem while honoring its artisanal roots and commitment to self-care is further demonstrated through this comprehensive holiday strategy. For additional information about the brand's products and philosophy, visit https://www.lalicious.com/.
