The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, is featuring North Carolina's top high school quarterback Faizon Brandon and his mother Rolanda in its ongoing Milk's Got Game campaign. The initiative highlights the people behind successful athletes, particularly focusing on the role of family support and proper nutrition in athletic development. Faizon Brandon, ranked as the number one recruit in the 2025 class, has become an inspiration to fans and fellow athletes through his leadership, determination, and drive.
The campaign showcases how real dairy milk plays a crucial role in helping him maintain strength and prepare for challenges both on and off the field. Joanne Engelhardt-Risko, Vice President of Strategic Marketing at The Dairy Alliance, emphasized the significance of Brandon's story, noting that it demonstrates discipline and determination supported by family encouragement. Brandon's nutritional approach includes fueling his day with real dairy milk, which provides 13 essential nutrients including high-quality protein.
This nutritional foundation helps him stay strong, energized, and prepared for his demanding schedule as a student-athlete. The quarterback explained that football has taught him the value of preparation and consistency, stating that he maintains a rigorous routine of training, studying, and body care. His mother Rolanda added that real dairy milk has been part of his development since his first steps, helping maintain his strength, energy, and focus throughout his athletic journey.
The Milk's Got Game program celebrates student-athletes across the Southeast who are supported by family, community, and real dairy milk. The Dairy Alliance continues to highlight how dairy products help players at every level perform their best, from early morning practices to competitive games. The organization works across eight Southeastern states to promote dairy foods and knowledge about the dairy industry.
This campaign represents part of The Dairy Alliance's broader efforts to connect with communities through sports and nutrition education. By featuring successful young athletes like Brandon and highlighting the family support systems behind them, the organization aims to demonstrate the role of dairy in supporting athletic performance and overall health. The program's focus on real stories from student-athletes and their families provides relatable examples of how nutrition and family encouragement contribute to success in sports and beyond.
