Avista Resort, a premier oceanfront hotel located in North Myrtle Beach, South Carolina, has been named a 2025 Best of the Best award winner in the lodging category by the American Bus Association (ABA). The prestigious award, presented by Destinations magazine—the official publication of the ABA—recognizes travel industry partners across North America that deliver exceptional service, hospitality, and group travel experiences. Each year, the Best of the Best awards honor top-rated hotels, attractions, and destinations that go above and beyond to serve motorcoach groups and the group travel industry at large.
Avista Resort was selected for its continued excellence in welcoming tour operators, motorcoach travelers, and group planners with outstanding accommodations, thoughtful amenities, and personalized service. Kim Lewis, Director of Sales at Myrtle Beach Seaside Resorts, expressed the significance of this recognition, stating that the award means a lot because it comes from peers and tour groups who consistently choose the resort. This acknowledgment reflects the care and dedication the entire Avista team puts into making every guest feel welcome and valued during their stay.
Located just steps from the Atlantic Ocean, Avista Resort offers condo-style accommodations with full kitchens and private balconies, along with extensive amenities including indoor and outdoor pools, a lazy river, and on-site dining at Just Off Main. The resort's group-friendly spaces, ample motorcoach parking, and proximity to top area attractions have made it a trusted destination for group tours, reunions, retreats, and special events. The American Bus Association serves as the leading trade organization for the motorcoach, group travel, and tourism industry in North America, with more information available at https://www.buses.org.
This recognition highlights the growing importance of group travel in the tourism industry and underscores the value of properties that can effectively accommodate large tour groups while maintaining high standards of service and hospitality. The award serves as validation for resorts that invest in infrastructure and staff training specifically designed to meet the unique needs of motorcoach travelers and organized tour groups. Avista Resort's commitment extends beyond hospitality, as the property collaborates with local nonprofit organizations across South Carolina to support meaningful community initiatives, further enhancing its role as a community partner while serving the travel industry.
