The 2025 Digital Impact Awards have recognized five credit unions for their innovative use of artificial intelligence and data analytics to drive measurable business growth through enhanced digital member engagement. DeepTarget Inc., a financial technology company specializing in AI-powered digital solutions for community financial institutions, partnered with Access Softek, an omnichannel digital banking provider, to present the awards during their recent client conference. Lebanon Federal Credit Union earned the grand prize for its interactive loan calculator initiative, which helped members estimate monthly payments for various loan products including auto loans, personal loans, and mortgages.
The data-driven tool empowered members to make confident financial decisions while generating 470 new loan account openings, demonstrating the tangible business impact of intelligent digital engagement strategies. Four additional credit unions were recognized as finalists for their creative implementation of AI-driven digital campaigns. Crane Credit Union was honored for its High-Yield Checking 3.30 Predictive Model initiative, while Levo Credit Union received recognition for its Mortgage Pre-Approved program. Michigan School & Government Credit Union was acknowledged for its 2025 Spring Lending Auto campaign, and Rio Grande Credit Union was recognized for its 2025 Car Payment 2 initiative.
All winning institutions utilized DeepTarget's Digital Experience Platform within Access Softek's digital banking environment to deliver personalized, data-driven experiences to their members. The awards highlight how forward-thinking financial institutions are transforming routine digital interactions into powerful drivers of member growth, loyalty, and revenue generation through intelligent personalization and data insights. We're honored to be recognized as the grand prize winner of this year's Digital Impact Awards, said Alaina Erhgood, Vice President of Marketing at Lebanon Federal Credit Union.
Our goal is always to empower our members with the tools and knowledge they need to make sound financial decisions. The loan calculator initiative reflects that commitment - helping members understand affordability, explore options, and move forward with confidence. The recognition of these five institutions underscores the growing importance of data-driven digital strategies in the competitive financial services landscape. By leveraging AI and advanced analytics, community financial institutions can compete effectively with larger competitors while maintaining the personalized service that defines their value proposition.
The measurable results achieved by these credit unions demonstrate that intelligent digital engagement directly translates to business growth and strengthened member relationships. The success stories from these award-winning implementations provide a blueprint for other community financial institutions seeking to enhance their digital capabilities and drive meaningful business outcomes through technology innovation and data-driven member engagement strategies.
